Active also has its own design and development centre, which gives our customers the facility and freedom to convert their sketch to actual garment with the help of all infrastructure.
The company has its design and development division with all the technical and design inputs to the brand for the category. We have a complete dedicated team to cater buyer’s needs to make a design come to life and a sketch to store.
We constantly work on our in-house line, developing unique innovations and work on them for our customers and present them a range to choose and pick from to achieve flying colors in creating a line for the customer that they can rely on for high volume sales.
Active had been appointed by Levi’s as an end-to-end supplier of winter- wear category where the company was responsible for conceptualizing the concept, designing the complete line and also responsible for development and manufacturing of complete outer-wear category to the brand for Indian market. With this arrangement, sales of Levi’s brand in India for outer-wear category had risen from 40 million INR to 1000 million INR at MRP in year 2011.
Whether customers come to us with a specific direction or need our help in conceptualizing products, our design team is there every step with them.
Between brainstorming, designing and prototyping, we make sure their vision becomes reality. The designers can create ideas but to fulfil it into production at the right time, in the best quality and in the right cost is the biggest challenge for all suppliers. This challenge can only to possible with the cohesive approach of all the stakeholders- the buyer and the vendor.
This success of our product development centre is achieved through: